The Portas Group

Elliot Smith

Elliot Smith is the co-founder and CEO of Player Packs, and his life is football. His football CV boasts playing grassroots and non-league level, managing in non-league, and even coaching the Great Britain women’s team in the Maccabiah Games; the 3rd largest sporting event behind the Olympic and Commonwealth games.

Today, his family business PlayerPacks.co.uk packs out the performances of football clubs and players internationally with the changing room must haves; such as: Energy Gels, Monster Energy Hydro Sport, Sock Tap, Recovery Protein, and loads more.

What we love about Elliot and Player Packs is the sharing of the same empathy and caring towards the journey of our athletes, and their desire to fill as many gaps within an athlete’s journey with the best quality services and/or products as possible; all within a consolidated platform that saves time, effort and money – delivered direct to your door.

“Partnering with the Portás Group is one of the most interesting, refreshing and innovative partnerships I have had the pleasure of doing business with. It was also an incredibly easy ‘yes from me’ to team up.
I love how both our families share the same understanding on the pain points, literally, of what athletes face today. In an already challenging world, life can get a whole lot more challenging when you face an injury – I know, I tore my knee ligament which set my ambitions back in what is already a short career.”

“”For us as a business, to address the true needs of our customers, and add greater value to our football community, it is vital that we cover every touch point of an athlete’s journey, and an athlete’s insurance and protection of the quality of their life is just as important to us as the energy gels and sock tape; because if their mental and physical well-being isn’t up to standard, neither is their performance.We also knew that we needed not just your standard insurance, we needed insurance that really makes a difference, and that’s why we chose the Portás Group.

We look forward to a prosperous partnership with the Portás Group, and we look forward to how we can bring even more value to the football community.”

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